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The Heart Project is a community-run creative studio, the studio has released 10,000 unique Ethereum based NFTs which serve as membership passes to creative contribution and shared ownership of their group creations. The main goal of The Heart Project is to produce media with thousands of contributors and grant ownership of shared creations. Over the journey, The Heart Project has featured additional collaborations with Benny Blanco, Vinnie Hager, and Fred Segal. The project has attracted the interest of many notable holders which includes FaZe Banks, Bryce Hall, Marshmello, and ASAP Nast.