Gifto (GTO) is a virtual gifting protocol that incentivizes and monetizes content generation. By offering digital gifts instead of direct dollar donations or advertising revenue, Gifto provides a new way for content creators to be rewarded in a direct and personal way.

By using blockchain technology Gifto aims fulfil several critical needs;
- Creation of a virtual asset that holds value across any platform and is immutable.
- Blockchain enables rules to be built into a decentralized system with defined roles
- Actions can be incentivized and enforced by the blockchain, creating a self governing ecosystem.

It can be hard to get paid for creating content, and Gifto believes that there has been an over-reliance on advertising revenue. This protocol provides universal way for consumers to interact with their favourite content creators across many platforms such as YouTube, Facebook, Twitch and more.