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A Slice of History: Celebrating Bitcoin Pizza Day and its Impact on Cryptocurrency

10 minutes a year ago

If you have heard of cryptocurrency, you have also heard of Bitcoin. As the first cryptocurrency ever created, it has evolved to also become the most valuable. Bitcoin is ubiquitous in cryptocurrency and, since 2009, has become the face of the industry. Created by the anonymous programmer Satoshi Nakamoto, Bitcoin was originally designed to be a decentralised form of digital currency. In the early days, only a handful of individuals and IT enthusiasts dabbled in the young currency. One of these individuals was a Florida man by the name of Laszlo Hanyecz, who made cryptocurrency history, although he was not aware of it at the time.

In 2010, crypto enthusiast Laszlo Hanyecz had a genius idea. He had created a program that allowed others to mine Bitcoin and was himself using a number of GPUs to mine the infant currency. And a thought occurred to him: 'This is free money I'm generating, and I wonder what I can buy for it?' So Mr. Hanyecz headed to a forum and put up an offer. 10,000 BTC for anyone who would buy him two large pizzas. At the time, this was worth $41 USD, and he thought it was a great deal. This BTC was generated easily, and if he could pull it off, well, he could eat for free forever. This transaction is now thought to be the first exchange of digital currency for a physical good, cementing this as an important moment in the history of cryptocurrency.

The Origins of Bitcoin Pizza Day

Similarly to most early adopters of any new technology, Laszlo Hanyecz was more interested in the technology itself than the potential to make profits from it. After mining some coins using his computer's GPU, Hanyecz had a surplus of Bitcoin and nothing to do with it. This led him to "Bitcoin Talk," one of the first forums dedicated to cryptocurrency. This was his original post:

‘I'll pay 10,000 Bitcoins for a couple of pizzas.. like maybe 2 large ones so I have some left over for the next day. I like having left over pizza to nibble on later. You can make the pizza yourself and bring it to my house or order it for me from a delivery place, but what I'm aiming for is getting food delivered in exchange for Bitcoins where I don't have to order or prepare it myself, kind of like ordering a 'breakfast platter' at a hotel or something, they just bring you something to eat and you're happy!

I like things like onions, peppers, sausage, mushrooms, tomatoes, pepperoni, etc.. just standard stuff, no weird fish topping or anything like that. I also like regular cheese pizzas which may be cheaper to prepare or otherwise acquire.

If you're interested please let me know and we can work out a deal.


It's quite funny looking back on this with hindsight and knowing just how much that 10,000 BTC could be worth now, but it is important to remember that Bitcoin was barely a year old at the time, and no one on the forum thread could have predicted just how much those 10,000 Bitcoins could be worth.

Obviously, in 2010, your average pizza shop could not and would not accept Bitcoin as a payment method, so Jeremy Sturdivant, a 19-year-old Californian student, took him up on the offer and ordered the pizza on his behalf. Once the pizza was delivered all the way to Florida, the Bitcoin was transferred to Jeremy, and everyone was happy.

However, if either of them had the gift of foresight, they may have been a bit more hesitant to spend their precious Bitcoins. At the time of the transaction, 10,000 Bitcoins were worth approximately $44.56 Australian dollars. In May 2023, however, it is worth approximately $412,973,300, an eye-watering sum.

The Significance of the Transaction

When Bitcoin was first introduced in 2009, the idea of a digital currency was very abstract. Although the theory was sound, the infrastructure for actually spending it like a traditional currency still seemed a long way off. In Bitcoin's infancy, the only ways to actually spend it were quite shadowy and, most of the time, illegal.

This was partly why the infamous ‘Bitcoin pizza purchase’ is still an important part of cryptocurrency lore today. Laszlo Hanyecz's purchase proved that Bitcoin and cryptocurrency can indeed be used for everyday transactions in the same way any FIAT currency can. It opened the doors for digital currencies to be used for legitimate and legal transactions and paved the way for greater adoption.

The Impact on Bitcoin's Perception and Development

Bitcoin Pizza Day represents the first real use case for cryptocurrency outside of irregular and illegal ecosystems. It demonstrated that Bitcoin could indeed be used to purchase regular goods and services. This was invaluable for the development and adoption of Bitcoin as a true currency, rather than an obscure medium of exchange only used by computer nerds and criminals. Without this transaction, it is very possible someone else may have done something similar, but the fact it occurred so early in the life cycle of Bitcoin helped to accelerate its eventual rise to dominance.

Spending 10,000 BTC on a pizza seems like madness when viewed from the present. However, Hanyecz does not see it like that. Some have used this particular transaction as an example of a missed opportunity, but it is entirely possible that without someone making that first real-world purchase with Bitcoin, the cryptocurrency industry may not be in the position it enjoys presently. Hanyecz has said in hindsight that he partially rejected his purchase, but he was happy to be a part of Bitcoins history. He will forever go down as the first person to make a real-world, tangible transaction with cryptocurrency and will be part of the history of Bitcoin.

Celebrating Bitcoin Pizza Day

Since that fateful day in 2010, ‘Bitcoin Pizza Day’ has been remembered and celebrated within the cryptocurrency community. Exchanges run promotions, and articles just like this one are posted recounting the impact and the story of Laszlo Hanyecz. It serves as an example of how one individual with a unique thought can start something impactful. As the saying goes, sometimes it just takes one person to make the first step before the rest of us can follow.

As a result, it is important that the community recalls Bitcoin Pizza Day, its significance, and what it represents for the wider crypto community. From those humble beginnings on an obscure cryptocurrency forum to a worldwide phenomenon. Many large things have humble beginnings, and Bitcoin Pizza Day is a shining example of exactly that.

From those humble beginnings in 2009 to the first real-world transaction in 2010, Bitcoin has only continued to grow. The mission to make cryptocurrency adoption a reality is still ongoing and progressing. Innovations such as the CoinSpot Mastercard and similar products allow individuals to use their crypto to pay for goods and services with no friction or issue, something Laszlo Hanyecz may have only dreamed of in 2010. Now, 13 years later, we remember that very first transaction, and every year on the 22nd of May, the community comes together to commemorate just how far we have come.

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